A veteran of casino, hotel, sports, and special events marketing, sales, and operations, currently holds the position of Senior Director of Sports and Special Events for the Las Vegas Convention and Visitors Authority (LVCVA). In this role, Motley led the team to secure four NFL tentpole events; Pro Bowl, Draft, and Super Bowl LVIII, as well as the 2028 NCAA Men’s Final Four. She was instrumental in securing numerous international soccer matches, NCAA championships, and the development of the sports tourism strategy. Before the LVCVA, Motley served as the Director of Marketing for Las Vegas Motor Speedway, where she developed the marketing and digital strategies for the property’s 10 tracks and 1,400 event days including NASCAR and NHRA. She also oversaw the B2B initiative and CRM platform.
Prior to LVCVA and LVMS, Lisa held the role of Marketing and Digital Media Specialist for Las Vegas Events. Lisa assisted in marketing efforts for the Wrangler National Finals Rodeo and USA Basketball.
Before LVE, Lisa enjoyed tenures in advertising at the Golden Nugget, Lund & Manasse Advertising, New York-New York Hotel & Casino, and Aladdin Resort & Casino.
Motley has been involved with Special Olympics for ten plus years. She is a 2021 Sports Business Journal Game Changer, 2020 Connect Sports Game Changer, 2019 Leadership Las Vegas graduate, 2018 40 Under 40 and 2018 Women of Intrigue awards winner.
Born in St. Paul, Minn., and a graduate of the University of Minnesota, Lisa has resided in Las Vegas for 23 years.